This is the truest thing he's ever said, he must have read a malstrom blogpost, or can't lie to himself anymore.
As the video game medium continues to grow, as much as failing technology and publisher interference restricts access to older titles (only to cause gamers to go to emulation or just play something else), gamers continue to have more and more options, fewer reasons to pick up the latest flavor of the month.
The evolution of technology through the 90s and 00s is over, games have effectively plateaued in visuals and interactions a decade ago. The price hikes during that time felt "reasonable" as the leaps in quality and content were clear. That shit doesn't happen anymore, so increased prices don't fly anymore. Big publishers are only trying to push for yet another price hike in the belief that they can pretend old market practices will still work, and make up for costs by taxing the peasants more.
But things are way different. Big AAA games don't simply have decades of old games to compete against, they have to compete against a big wave new inexpensive non-industry self-published games and outright free games. Players can get their multiplayer fun from F2P games, and great singleplayer experiences from old games and indie games going for $20 or so. The Industry's ability to capitalize on a player's time, let alone their money, has been waning rapidly for a while, and it basically plummeted after 2020 for macroeconomic reasons.
The $80+ standard for a typical AAA budget is going to be a failure in practice for an even greater percentage of games, no matter how much they'll try to pretend otherwise. Only the absolute cream of the crop games will be successful at that price point, and the overwhelming majority will be lucky if they come close to breaking even.
"Never pay more than $20 for a computer game" is becoming even more true as time goes on.