Sony Interactive Entertainment has officially moved away from "sell-in units" as a metric of success.
They are now measuring performance of games by "engagement" and MAU (the number of Monthly Active Users).
Sony ditches sales as a metric, believes in MAU now
doesn't that mean they haven't given up on live service slop?
Loser attitude.
we don't care how many people buy it
all we care about is how many people play it
But what if they bought it for 5 bucks on sale?
MAU is all that matters.
As long as there are any hyper successful live service games, every corporation hopes they could be next, no matter how unlikely it is.
It is the same shit as why streaming services got so big despite constantly losing money. Investors love throwing capital at companies that are growing, no matter where that growth comes from.
Sony Interactive Entertainment has officially moved away from "sell-in units" as a metric of success.
They are now measuring performance of games by "engagement" and MAU (the number of Monthly Active Users).
Isn't this just a way to hide their failures?
one retarded decision after another, after another
they just hiked up the price of the consoles AND PSN basically everywhere but the U.S. (that's obviously coming soon too, don't worry)
that gay "MAU" is gonna make a nice Ubisoft stock pattern
No, it's not about your product, it's about ENGAGEMENT!
We need to get those clicks up!
Everyone hates us, and that's a good thing! They're engaging with us!
I fucking hate advertisers
They don't have a single successful live service game that is effectively monetized, how can they use MAU as a good metric of success?
PS+
Lose the hardware lead against Nintendo.
"Nope doesn't count we're the #1 luxury console."
Lose the software lead against Nintendo.
"Nah we sold fifty million free downloads of Fortnite."
STILL losing the lead even including youtube and roblox downloads.
"It's okay our botnet has retweeted ten billion times we're still on top."
I really don't see how they can stoop much lower at this point.
Yeah, there is a reason they try to force it even in single player PC ports.
That's PSN
new company that does something special
rumors of an acquisition
investors pumping money into the company
company grows and grows for 2 years
company is bought
company now under new ownership tanks
lucky investors sold before the crash
move on to another company that does something special
That is a fixed amount per user, not effective monetizing. The only reason you brag about MAUs is you can show how many dollars per user you are pulling in and use growth in MAUs as an enticing performance metric.
PS2 just sold another 10 million units because the population of Brazil still uses it
MAU isn't a relevant metric for selling products.
That's a metric for services.
how are they supposed to have high MAU with low sales tho
That's a metric for services.
That is exactly what the suits want gaming to be.
Financial discipline within the first-party studios. "In the past there were various issues... we are still half way, but I think the mindset has changed significantly"
But the voices told me they didn't go broke going woke
why would they change their attitude
Bit of a dumb idea really.
"engagement" also means sales.
No one buying it means noone is engaging with it.
Or are they trying to say if 100 million people buy a game but it's only 4 hours long then everyone drops it is that bad in their eyes because noone is engaging with it anymore?
Based.
Switching to mau like xbox without having gamepass or any of the numerious liveservices running is pretty retarded but expected of SOny who always copies them.
this is unbelievable to me, like there's still people who have desktop PCs like it's fucking 2007? the average phone has 12gb ram why the fuck would anyone own a desktop pc lmao?
not really, engagement is a big nothing number that would be high for very bad reason, concord had very high engagement for example, but that was everyone shitting on it.
Hear that? That's the sound of a dead industry.
Well, PS+ has 3 tiers. Those that get PS+ often do so to play a game online. Said online game is likely to have MTX.
Most gamers these days play online live service games.
kotaku.com
Most gaming revenue comes from MTX purchases.
tweaktown.com
cnet.com
Most gaming occurs on mobile where MAU is king.
gamesindustry.biz
stop saying MAU
So that means they are doubling down on live service shit.
assassins creed shadows, whatever happened there it had so much engagement from twitter users!
the average phone has 12gb ram
MIAU
be careful! discussing a game on Anon Babble counts as monthly active user too!
Nice this means they’re measuring long term playability. This means RPG’s will be favored in this metric. This is good!
They do leech a lot of third party games but yeah it's not a good metric for their portfolio of nothingness. And with Xbox flooding psn store with long running, successful live services Sony's MAU will just be a another Xbox MAU.
Holy lmao
LMAU
yes, that's exactly why they push for people to use a psn account when playing games on pc
Sony don't know what the fuck they are doing. They just follow trends and force devs to make games based on committee. That's why they went woke then censorship then live service... They became a shadow of their former self.
They say that because their first party sales are awful. If it weren't for the third party games Playstation would be dead by now
You'll get dogshit in the vein of Ass Creed post Origin instead, bitch.
No wonder Jade Raymond got hired
no they mean live service games
Apologize
non-whites were a mistake
Please stop releasing games holy shit 3 months of gamepass playing games back to back to back. I need a break.
lin tao
is that name not 100% chinese?
That's the sound of a necessary purge and a brighter future.
Quadruple down on GAAS dogshit and shooter trash
It's bizarre to see a company die on a hill that has not worked for them AT ALL. It almost sounds like they're giving up.
They'll always have 160 million ps2s sold
It is part of the mindset where corporation must either go for all of the hypothetical money (become the new Fortnite + GTA Online) or it might as well not do any business at all.
"We are going to make steady profit with safe business decisions" is kind of talk that makes investors vomit of disgust.
only kids and third worlders play on phones
The smart whites know they're the future
future victims of the holocaust
They are now measuring performance of games by "engagement" and MAU (the number of Monthly Active Users).
Of course a chink would say this, this is a philosophy behind many freemium games in China.
You can’t expect a consumer to be playing that game nonstop every day, week, or even month. People have priorities and things they do in their lives, they aren’t cattle tied to a fence or chickens doomed to eat feed their entire lives just to be made into food. Expecting constant growth or a consistent baseline of players is unreasonable.
That means they are doubling down on live service slop
More and more companies are doing this because they're realizing they already have all the money now and "sales" aren't relevant anymore, "engagement" doesn't just mean they own your money, they own your soul.
It's safe to assume that 90% of Sony gaming revenue are microtransactions at this point.
Weren't they already basically doing that?
They're doubling down on it and making it actively detrimental to single player games to be single player game
Think steam chart threads, but as a company metric
retard
probably easier to game like riot does
Not really they have gotten hits like GoW Ragnarok and Helldivers 2 that sell tons of copies.
I love playing cyber punk on low at sub 40fps on my $1000 latest snapdragon phone !
Our games are selling like shit
How about money generated? Who gives a damn if a game has X amount of active monthly users if you still lost more money than you made on it?
Lose the software lead against Nintendo
This never happened. Tendies are delusional.
Ubisoft 2026
"3,000,000 MAU!"
Blame venture capital. Not advertisers.
See above
I'm a retard. What does that even mean in real people speak instead of shareholder talk?
This never happened. Tendies are delusional.
LMAAAAOOOOOOOOOOOOOOOOOOOO
Snoytroons in shambles.
according to "it came to me in a dream"
Why even post something like that?
This Alternatively, Sony's gonna measure their sales like a gacha game company like Mihoyo does.
getting assraped by a lack of sales
just change how you measure success
I too, enjoy lying with numbers.
Should gambling services disguised as games be counted as gaming revenue?
Gambling is its' own kettle of fish.
riot games are free, you can't game this shit as easily when you have direct sales number that disproves your bullshit claims
anon...
that's right! ubermenschies firsts worlders only play real games by whites for whites!
Hollywood did that too when they had to stop counting sales/viewers as a metric of success.
1. Sales figures per game don't matter anymore because we want people to subscribe to PS+ every month and pay for microtransactions in our GAAS trash
2. If a dumbass wants to go woke on our dime, they have to prove that it can still make cash despite it
Sony talking about sales numbers was always silly because they sell their games at such a huge discount so soon after release
Selling ten million games at $10 each doesn't make as much money as ten million games at $60 each
The number of people wasting bandwidth and CPU cycles is the best metric? Sounds fishy.
It means they care about whales and long term player interest over anything else.
ubermenschies firsts worlders only play real games by whites for whites!
das rite
Is it? Did the streaming industry get one after resorting to made up self-reported metrics?
Our game is a success because people shitpost about it online
or
We had this many users that logged once on PSN for the entire month
VS
Our game only sold X
Uh oh, Sony is getting into money laundering?
"engagement"
bots.
MAU
bots.
Money laundering.
no longer tracking sales
"financial discipline in first party studios"
These two things indicate Sony has finally realized what was obvious to me and anyone else with a brain for the last 10 years: AAA games cost way too much to produce. When your budgets get bloated to the point of hundreds of millions of dollars you're looking at 10+ million sales minimum to make good on your investment. That's an unrealistic goal for most games to have, so making it your baseline for how your business works is fucking stupid. It only took several expensive failures for them to learn this lesson.
Sony games flopped so bad they're taking the ubishit route and never talk about raw sales again
LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL
Sweet, now it doesn't matter if 7R sales are shit as long as there is constant 7R "engagement" like Tifa vs Aerith threads
So they're adopting a strategy to ignore how bigly their management's forced shill IPs fail? GREENLIGHT ALOY'S GAME THE LIVESERVICE
revenue
Now compare profit
I love playing age of empires on my phone
AAA games cost way too much to produce.
No, they dont. Theyre just retarded and focus on shit nobody actually fucking cares about and bloat the absolute fuck out of their budget.
You do not need the most cutting edge graphix. The average consumer doesnt care about what the fucking shadows look like as you run around. You do not need "sensetivity consultants". The average consumer isnt going to be offended by some retarded shit the terminally online blue haired freaks get upset over. You get the point. Cut the fat on the useless jobs and HR shit and suddenly the budget isnt nearly as bloated as before.
Valhalla was the most played Ass Creed game ever because it was on subscription services. They only fucked up by going full woke with Shadows.
Nintendo has higher profits than either Microsoft or Sony, despite lower revenues, because their costs are far lower. Sony is burning more money in profitless overhead than either of their main competitors.
Sony fully admitting that they lost
We live in a timeline where Xbox won
Wow, crazy that after a lot of disastrous launches like concord, sony now doesn't care to report on games sold, but would rather a different metric making it easier to obfuscate their successes and failures.
Revenues
kek
HEHE MAU XDD
t. kiddy cad
jaja
Nothing you said touches on the fact that there is a finite audience for AAA games, and the primary way they make money is selling games to this audience. If your benchmark for the game breaking even is a ridiculous number like 10+ million sales, your game costs too much to produce. This isn't an opinion, it's math.
The size of a company is measured by revenue, not profit.
it actually DID work for them
once (Helldivers 2)
but they fucked it up and are trying to get that again
We were comparing size? Who cares about a huge unprofitable business?
Does the gambling addict give up on casinos ?
Concord was also a failure in terms of MUA tho.
uh ho mister E will not like this.....
engagement
Interest is cheap.
MAU (the number of Monthly Active Users)
Actually relevant... for GaaS and multiplayer focused games.
Basically nothing will change.
*plugs ears with fingers* sales aren't important lalalalalala I can't hear youuuuu
Sony is full on delusional now
Nothing you said touches on the fact that there is a finite audience for AAA games,
Explain Wukong.
You realize Microsoft is like 10x bigger than Sony right? Gaming revenues don't indicate size of anything.
gacha players are actual subhumans
Women in Chief positions, not even once
The market. If you generate more revenue that mean you are the market leader. Having higher profits just means you are not spending properly since you have to pay dividends to the Yakuza or something.
It's just one game. Can every single game be Wukong Black Myth? No, it doesn't work like that. Different games have different benchmarks they are going to hit. You have to be realistic about this or just get out of the industry.
we don't need money we need LOYALTY
So, literally a cult.
This means they're copying Microsoft. Which proves Game Pass has been a huge success.
in 10 years AAA wont even exist because of this mentality.
doesn't that mean they haven't given up on live service slop?
No, they'll just remaster their first-party singleplayer titles every few years instead and re-release them with bits and crumbs of new content at full price - and people will slop it up since subversive games such as Horizon and (((TLOU))) have been pushed so hard.
Microsoft revenue is like $250 billion while Sony is $90 billion. Both are big corporations with multiple divisions.
Not even that, its only a decent metric for PAID subscription services. How many people use your service isnt relevant if they arent paying for it.
engagement
LOL. LMAO EVEN. niggas really going "twitter likes and jewtube views will make us rich"
I wish.
Microsoft Market cap is 3.3 trillion dollars. They could buy Sony outright several times over.
BG3
MH Wilds
Palworld
Lost Ark
Cyberpunk
Elden Ring
It seems you just need to make a game people enjoy.
there is a finite audience for AAA games
as opposed to an infinite gaas slop audience?
pro tip: fortnite kids don't care about your hero shooter full of minorities and hecking wholesome inclusive mistery meat niggas
to be fair, this makes sense to a degree. Tricking the plebs into buying slop they dont like makes money in the short term, but it hurts the platform in the long term when they're less likely to risk wasting money in the future.
a game like Asscreed shadows might sell a few million, but the majority of those sales will never be replicated because even the worst shit eaters wont want to buy a sequel after. MAU, taking into account the type of game being judged, makes more sense from a macro-perspective, because it tells you what games are not only selling, but retaining players who actually LIKE the game.
That being said, i dont care what Soiny does, i try to avoid their games on pc and im not a console shiteater.
missed the memo on PS Plus copying Game Pass ages ago
KWAB
Each of those is just one game for each company that made it. They're not a benchmark or a baseline for how games should sell. If you're too stupid to understand this you are probably an executive at a game publisher responsible for putting out spectacularly expensive flops.
we cant sell copies so let's just focus on "engagement" instead
genius!
Nobody noticed that these are the watermelon colors?
market cap
That's a meme metric (Talmudic), has nothing to do with actual real world performance.
Surely a metric, for a money-related maket, that doesn't measure money made but simply "reddit thumbs up" instead won't blow up on their faces.
Surely.
Somehow, Xbox won.
i-it doesn't count!
A game that sold fifteen million copies in china where Playstation isn't allowed to operate and less than a million copies in the rest of the world?
Never underestimate Spencer's ability to snatch defeat from the jaws of victory.
They show there is a big audience for big budget games. The problem is that Americans are selling games to investors rather than consumers.
That's too bad for them that their shareholders don't focus on how many people are being financially supported instead of return on investment.
It literally doesn't count. Look at Nvidia's stock. It's a giant bubble.
doubling down on GAAS shit
I hope it all flops.
PlayStation operates in China, are you gay and retarded?
No. Low sales will have low MAU obviously. What they mean is that FOTM is bad.
Tricks retards into staying in the hamster wheel
Before
we sold 2.4 million copies
normalfags: oof, it's a flop, not buying the next one
company loses money in the long run
What they want
we engaged 15 MAUvillion people
normalfags: ZAMN EVERYONE IS DOING IT, I SHOULD BUY THE PSN PASS SERVICE ONLINE WITH EVERYONE ELSE, SOMETIMES I CAN GET EVEN GET A NEW GAME >>>FOR FREEEEEEEEE<<<
company makes infinite money
Japanese gaming company
Chinese CFO
Japs are do dumb that they don't even realize that gringos and chinks are ruining Sony's legacy.
Nothing makes me happier than know Snoy will go under within the next few years. Flop after flop after flop isn't sustainable forever.
Low sales will have low MAU obviously
Eh, I have a feeling marketing will outsource bot players to somebody to fudge numbers. And if they are caught, blame it on ebil haxx0rs.
Isn't this just a way to hide their failures?
It is. There are a lot of shills in here trying to shift away from that fact but its a massive signal that sony no longer has faith in their own products and seek to obfuscate further failures behind "engagement".
Peak bait
Not really?
Hell, we saw how many dumbasses believed Ubisoft's bullshit about "engagement" and "players"
they're only doing this to try and make their quarterlies look good to shareholders
too bad the shareholders don't fucking care and profitability is all that matters to them
Sony believes in the MArvel Universe
2.8 - 4.2 = 0.2
huh?
It's almost impressive that you managed to make the most incorrect assumption possible out of OP.
There's a reason why the PS1 and PS2 eras were considered the glory days of Sony especially when they were still a real japanese company selling japanese consoles with japanese games to consumers instead of a western company larping as a japanese company selling western consoles and games.
LMAO Nintendo won in the end
Mine has 2.
Sales of game + sales of dlc content is the only factor that matters. The number of neets playing a free-to-play game all day while never buying any dlc is not a relevant metric to investors.
Just use asscreed shadows as an example
8m+ players
barely crossed 2m sales
Sonygroes are really the marvel of teh videogame world
So they gave up.
Remember when westerners fooled japanese companies into making western style slop on the PS3?
Good times.
DELETE THIS!!!
Yeah truly the dark age of Japanese games. And now based Sakurai says that you shouldn't try to make games to appeal to the West, just appeal to Japan, if the game is good people will buy it.
The sign of any failing company is to come up with a bunch of fake numbers to please shareholders
you just know she has never ever played a game in her life
no, phone games don't count
Assassin's Creed is unironically a successful franchise. And nobody has any doubt that Shadows flopped.
Maybe Starfield or Veilguard tried to bullshit about players. But then again nobody believes that.
Based sony
kids use mommys card to buy robux
more news at 11
But people ONLY know about those being flops because the sales numbers come out eventually, what Snoy wants to do is completely hide sales so you'll have to live under the shills and the engagements without proof of being flops or not.
I work for Sony and you would not believe the retardation that goes through the minds of our corporate leaders.
they gave up years ago. their modern games are pozzed trash
I buy it, but a LOT of that is probably Trackmania which is free to play, though there's a sub option that's somewhat mandatory.
Getting a successful live service is much harder than getting a sales hit.
buying a couple of bot farms to shill your game on twitter and then claiming it has high engagement sounds like investor fraud
Ah, but there is always a second bottom. Just when you think it can't get any worse, it does.
That's because it is
Good luck trying to prove it
MAU
I'll accept signing up on PSN in exchange for PS1, PS2, and PS4 Japan Studio games on the Switch 2, Sony. Fair deal, no?
Just compare good games MAU and flopped games MAU?
You know sales can also be faked (partially), right? But we still figured out what flopped eventually.
What makes you think companies will think about you when releasing their MAU?
What made you think flopped games wouldn't just lie about having a MAU similar to a good game's?
How many people use your service isnt relevant if they arent paying for it.
It is when you datamine your users and sell ads.
That's a million way to bullshit active users while sales is still a very objective number.
You can't lie to investors with a fake number while you easily could with MAU depending on your frame of reference
User played the game at some point
Plays something else on PSN next month
Akshually it still counts for MAU
the asian milf is pretty cute
MAU ZEDUNG
If your benchmark for the game breaking even is a ridiculous number like 10+ million sales, your game costs too much to produce.
Did you even read my fucking post retard? Im telling you that the cost for these AAA games are outrageously and needlessly bloated. No game should EVER need to make 10 million to break even. AAA games did just fine in the past with 1/1000 of the fucking audience of today. Because they didnt cost a gorillian dollars to make by hiring a bunch of retards that leech off the product
n-no I NEED to be cutting edge in muh graphix
Look no further than fucking minecraft to prove this notion absolutely and objectively wrong. AAA games costing so much is mismanagement, there is literally nothing stopping them from being prifitable aside from gross incompetence
Is that mean they will port their games to nintendo/xbox in future?
Sony keeps proving that Nintendo and Microsoft were right
while Nintendo and Microsoft saw where things were going and carved out their own paths, Sony continued to stick with the failing old ways
Nintendo and Microsoft see that indies and AAs are on the rise along with gameplay-focused singleplayer games
Nintendo and Microsoft decided to put focus on smaller AAA games that cost less to make and would break even selling less
Microsoft also came up with Game Pass as a way to help with game development
Microsoft strategically makes a Netflix-like service for video games seeing the rise of costs in video games
Nintendo switches to ARM for their hardware
Microsoft is rumored to be doing the same for a handheld hybrid made by the Surface Team
Sony is still using x86 going forward as cost keep rising
Microsoft is switching their video game development environment from Xbox to Windows matching the rest of these PC game stores
Sony putting their games on Switch
Sony will start putting their games on the Microsoft Store in the future, probably within the 2030s. Screencap this post for when it happens.
Notice the complete disconnect from revenue, bookings or, well any actual income?
There's Ubisoft
We totally ratioed elon musk, but we won't give ANY sales or rev figures for AC shadows.. Oh, and net bookings are down 20 percent from last year and will be worse next.
Because it would be easy to tell the lies.
Like you are telling me this game has as many players as good games when it's not making similar cash in financial report?
Not Xbox, but we could see some MP games on Switch 2, I honestly believe Helldivers 2 has a chance.
You vill play ze games
when it's not making similar cash in financial report?
And how would you know that? As in, do you think normies would go that far to check financial reports for games?
why not xbox?
Yeah bro investors are all retards. They will just accept a game making 0 money while having millions of MAUs.
seeYes, just not current Xbox.
you haven't answer my question.
It is basically Variety speak
youtu.be
the opposite, you can cut prices to increase sales
The brand is dead, plenty of devs have said that there is no point porting to the platform and unlike Switch / PC Sony does consider them a direct competitor, just now remember the Lego horizon game got a Switch port but no Xbox, heck apparently the new Gears of War remaster will have a physical edition for PS5 but not Xbox, not even MS believes in their platform.
What do you mean? Do normalfags get a different MAU than investors?
$5 a month > $20 once on sale
Technically, yes.
Thats unreadable.
Yeah bro investors are all retards
Unironically yes. Have you seen some of the questions and comments that come from investors at those financial meetings? They're genuinely braindead and pretty easy to trick.
PS Plus is bigger than Game Pass, Rakshit.
How are they going to pay their staff? With "likes" and "upvotes"?
read OP's image again
leading to proftability
the point is basically as in, trying to gaslight investors in believing the infinite money from GaaS, since investors legit don't know shit
if you can promise them having 4 million engagements will lead to big money, they'll keep you in your life support giving you more time to strike big
Anon...
MS was ahead and giving a green-light to make next gen Xbox console release around 2027, unless you're one of those brain dead sony fanboy. The xbox brand is not go anywhere.
As I said, Sony will release their games to nintend and xbox get more moneys to keep pleased their shareholders happy.
Did you forget already the infamous PlayStation vs Instapot slide? they didn't make it because the people at PS are stupid but because they know investors are retarded that gobble that shit up.
So Druckmanns about to be a massive success in engagement with his newest ragebait.
Sony is porting games to PC because of China. They have much less incentive to port to other consoles. But Switch is dominant in Japan which is why Sony is porting some of their Japanese games there.
It means more live service crap, less complete games
MAU
LMAU
Yes. More importantly, MAU isn't covered by accounting norms, so you can be skeezey as fuck, like put an autoplay video on your launcher and count that as a user and not get hammered by the SEC. Do that shit on your 10Ks and you're toast.
MAU is supposed to translate into huge mtx revenue. It's not a small thing you can fake out easily.
No need to gaslight them because that's what they already believe.
all we care about is how many people play it
Oh, so they are using Anon Babble's metrics now.
Investors are seeing Fortnite and Genshin making seemingly endless profit and so that's the only thing they actually care about.
It's about brand awareness and perception. Sales are a piss poor indicator of stock performance and mid/long term growth. Brand, experience, lifestyle, value. It sounds like vague bullshit but it essentially means how willing rich people are to go along with your bullshit for their own perceived self image, at least for a whole 80 years of consumption.
The Xbox console is dead, Xbox/Windows isn't. You console warriors have to stop thinking about Xbox in the old way. The era of Xbox-Xbox Series is over, the future is Xbox Surface.
Having higher profits just means you are not spending properly since you have to pay dividends to the Yakuza or something
Don't know what you're talking about. Did anyone believe it in the end though?
I don't think they have been doing well by that metric either...
The xbox brand is not go anywhere.
Maybe I'm just stupid but instead of bullshitting everyone and yourself endlessly you could just say "Right, we're a company selling products and sales is king so find out what people want to buy and make it or you're fucking fired"
niggas really going "twitter likes and jewtube views will make us rich"
It literally does, that's how 90% of social media functions these days. You think shit like Twitch or Youtube produces any money at all? What happens is they go to the investors and go
see we gained X amount of engagement this past quarter
our product is growing
and then dipshit retard investors dump more cash into it.
Brand, experience, lifestyle, value
Steve Jobs should have lived longer so he could be tortured for years as punishment for this shit.
Oh right, I forgot you are snoygger, carry on.
I remember when the Windows shills said that Surface was gone be the future of tablets and laptops.
remember when snoys were shitposting about microsoft doing this
i remember, it was a couple years ago
put an autoplay video on your launcher and count that as a user
Why don't just lie if you don't need to explain what counts?
I think billion dollar corporations with a zillion investors and countless extremely overpaid high ranking officers working out of absurdly excessive skyscrapers are retarded, infinite growth is impossible and trying to cater a niche hobby to the retard masses is doomed to fail eventually no matter how heavily you market shit.
This is all very gay and stupid and if you willingly give any of these companies money then you deserve to be spat on.
Mihoyo is the perfect CCP psyop to kill videogames AND funnel the money back into China to fund more gachaslop.
I don't remember this. I remember them making fun of Microsoft for putting all their eggs in one basket (Game Pass).
Sales are a piss poor indicator of stock performance and mid/long term growth
I don't know business but I know porting all of your games to PC means no one has any reason to buy Playstation any more lol
Instead of betting on AAA games it would probably be better to make 5 AA games with smaller teams instead.
It's like diversifying in the stock market instead of putting everything in 1 stock. At least 1 setback won't mean you get your shit kicked in.
PS5 is a premium product, you buy it because it looks cool on the living room, not because anyone actually needs it.
Profit doesn’t matter.
This sounds has stupid has not paying off your house when you have the money to do it.
AA games with smaller teams instead
Ubisoft tried that and all of them crashed and burned. Under normal circumstances the company can tell if there is a market for their game and can allocate a reasonable budget for the project before entering full production. The problem with Sony is that they got poisoned by the American woke consultants.
I wouldn't be caught dead with a PS5 in my living room.
ching chong in jap company
has
has
anything to fudge numbers for investors.
Now I know Sony is aids and shouldn't ever be trusted, but Devil's Advocate here. Their current model is basically pumping out games targeting the lowest common denominator, trying to bag sales from a bunch of brand loyalists, then shifting their games to PSN and giga sales after two months to inflate their numbers leading into the next fast food title.
The model change to microtransactions as a focus speaks poorly for monetization, but it could shift their development focus into making quality games that actually target a specific audience and supports them if we're willing to cough up the cash.
We don't believe in profit
Damn you don't say lmao
All of them
Rayman did pretty well IIRC. But part of the issue is that no one is willing to sell their darling artistic idea to a publicly traded multibillion dollar corporation to rape until the end of time.
corporate mandated cope
snoy
jap company
lol
lmao
It's way easier to fuck around with MAU than with actual sales if you have some marketing related inclinations.
Pretty sure they'll have 180 million the moment the switch reaches 160.
Rayman Legends was a triple AAA game. AA is shit like From Dust, Child of Light or the Nigger of Persia game.
Yes but don't let the drones hear you say that.
Sonybros..
SAAAAAAAAAAAAAAAAAAAAR
Not failures per se but since PS5 is behind 1.7m units shipped compared to PS4 they need a new metric to show constant and perpetual growth for investors.
But Xbox as we know it is actually dying, if you want further confirmation, the Surface Team is making the 2027 handheld and it will be ARM and the flagship, Microsoft is phasing out the Xbox consoles dev environment and switching to Win32 in 2027. The PC Microsoft Store will become the default and the Xbox Microsoft Store will only exist for software emulated BC.
but now management is focused on "engagement" and "MAU" leading to profitability.
Brand Momentum!
BrandB and BrandC totally blown the fuck out!
Source: SIE
here that bilingual Mexican kid I was telling you about
KEK. im an xbox bro and with countless snoy shills trashing xbox, this post + pic made me bust out laughing . Ty anon :)
So is sony going to port games to xbox now?!
Bunch of fake numbers to say "le strongest" when they were being beaten by Nintendo the entire time lol
well good luck snoys while you keep trying making money out of woke genshin impact clone at full price tag
That must hurt Sony to see apple up top there. They've spent their whole gaming career trying to be them.
These fuckers are still measuring the market as how the games are supposed to be live services?
Fuck this shit in the ass! Fortnite was a mistake!
The numbers are so bad that they literally can't bullshit them to their investors anymore, so they're having to move the goalposts to some other number that they can more easily fudge. Incredible.
hey we might get another helldivers2 out of 99 failed live service games
Kek I remember Snoys unironically saying it was OK for all these projects to fail so long as they were able to get one big hit out them. Well here we are with literally all of them in shambles and several billion dollar investments that have had zero returns and they're scrambling to change their metrics to keep the lies afloat.
Yes, its cope
LMAU
Switch 2 releases in 3 weeks
Sony is literally crumbling in real time, zero releases are coming and the game they were banking on is delayed to halfway through next year
Things might get even more hilarious over the next six months
dude trust us instant pot is one of the top 6 brands
Doubt.
So Nintendo gets to have this year all to themselves, I see.
By putting ads inside the games, so they can farm people which will then validate the "engagement" shit
It's so fucking obvioust that's what they want
put players inside the subscription machine, you WILL own nothing
add ads, like real ads not product placements
farm money from subscriptions + add rev
Sales in 2025 may be down but engagement is way up! Everyone is talking about Marathon and its art right now, we've got a hit on our hands.
Invest now!
Yes, microsoft did the same thing starting a decade ago
all it means is they aren't happy with this gen's performance. they aren't smart enough to connect the dots that they could have made at least one 20 million + sale game instead of 10 cancelled live service games.
This whole thing can be translated as;
we have no one talented enough left to make good game and we have been shipping nothing but slop for the past few years, so we are just gonna change the metric of what is considered a successful product so we can better mislead the shareholders into thinking we are not in deep shit
Yes. The next step is selling you PS+ on PC
youtu.be
I made this because I thought the thread deserved it
Thank you all
most of the current Economy is bullshit
the biggest trick is shorting
a common one is money laundring
Oh fuck.
Engagement
MAU
So video games industry is going the way of social media? That's it then: video games are dead! Like, dead dead.
For those of you who don't know, to quote Jaron Lanier:
"When [Sean] Parker uses the phrase "every once in a while," he's probably referring to one of the curious phenomena that behaviorists discovered while studying both animals and people. If someone gets a reward -- whether it's positive social regard or a piece of candy -- whenever they do a particular thing, then they'll tend to do more of that thing. When people get a flattering response in exchange for posting somethin on social media, they get in the habit of posting more."
as far as MAU (Monthly Active Users)
Its' the number of unique visitors who perform some kind action withinyour app during a 30-day period. MAU is a key performance indicator of online engagement. Many ***publically traded*** companies count this as one of their key metrics in their quarterly and annual reports. Investors also use MAU as a barometer of a company's health.
Then there's DAU, which this woman is not going to talk about.
Daily Active Users (DAU) are the unique visitors who opened your app at least once in 24 hours. You could also calculate the average daily number of users that visits your app. To do this, add up the unique number of daily visitors for one month. Then, divide the number by the number of days in that month.
You could read more here (add the https protocol):
saaspartners.io/what-is-mau/
investopedia.com/terms/m/monthly-active-user-mau.asp
"Ten Arguement sfor Deleting Your Social Media Accounts" by Jaron Lanier.
This is bullshit.
t. an actual retard
If it wasn't clear, what I am saying is that if Sony in particular is starting to use MAU/DAU and "engagement" as a means of prioritization given that the aspects of Second Life + Socialization (a.k.a "GAYING" as opposed to actual "gaming"), then we're at the point of almost no return where the only thing you can do to, well, not really stop anything but at least prevent yourself from going hard into this direction and giving money into this cesspit that just looks clean is just to play video games the old school way:
no internet multiplayer, just local multiplayer
no digital purchases, physical only.
And that's it. Because the dropping of such metrics and tactics means they'll go further than ever before to answer what many people (myself included) have mocked Sony for: no games at all. So Sony, I think, is saying
alright you said you wanted games then we'll give you games within a virtual ecosystem of which to participate you have to buy in-game currency
Which is not unlike buying Ethereum tokens to play gambling in some website! The only difference is that you won't be taxed for capital gains if you cash out your usable ETH tokens!
Seriously, you can't hate Sony more enough.
Also with regards to Lin Tao, she's been more or less a behind-the-scenes woman that was responsible for the start of the end of the Playstation brand with the Playstation three
Lin joined the PlayStation team after the launch of PS2, Lin spent five years working on that console while helping shape the PS3 era. Switching tracks, Lin headed off to Sweden to spend the next eight years with Sony Ericsson and Sony Mobile alongside the rise and shift in the mobile industry.
You could read more about her Sony profile here:
sonyinteractive.com/en/news/blog/leadership-spotlight-lin-tao-svp-finance-corporate-development-and-strategy/
So something like SM2 would be a flop for Sony? Since it sold very well but was a fairly short game that isn't a live service so doesn't have a ton of users still playing
This is why the PlayStation has no future, I'll even be shocked if Sony can fully go third party or would just have to cut their losses with gaming entirely. Nintendo doesn't have this problem, and Microsoft no longer has this problem.
Microsoft has more or less fully transitioned into just being a publisher, and Nintendo has built their brand with ther own first party IPs to the point that they can self sustain their own ecosystem. Sony, on the other hand, has relied heavily on third party games to sell their hardware, while neglecting their own first party IPs heavily, to the point to where Astro Bot skinwalking around with all of their dead IPs was able to sell itself on that bygone nostalgia. Sony basically failed to do either of the things Microsoft and Nintendo have done to maintain their business models in the wake of PC becoming a mainstream and viable gaming platform, and thus they're left flailing around trying and failing to chase treands and burning billions.
lol
First they're lying about having exclusives by including games released on PC as """exclusive""".
Now they're lying about the fact that all their games are bombing by shifting the goal posts again.
Now I understand why Snoys are so obsessed with twitch views...
Just in time for Marathon! Wow!
Worse, it means they're essentially doubling down on live service, MAUs are basically the bread and butter measurement for that.
(((engagement)))
dangerous game to play considering normalfags aren't engaged by anything, their playstation is just a COD machine
SM2 did well for its lower budget. Sony games have a budget of 200 million these days, some even close to 300 million like Spider-Man 2 and it's only going to get higher. It's why people are saying it's not sustainable. Sony has no choice but put their games on PC now and may consider putting their games on other consoles as stated by the new CEO.
Microsoft transitions to measuring by MAU
console business collapses
Sony transitions to measuring by MAU
Hmmm
She was born in fuckin Virginia, you retarded racist fuckstain. She's also of Taiwanese descent, not China. But sure, "bug people". Fuck back off to Anon Babble.
Instant Potheads, we can't stop winning!
This is because profits don't matter anymore and it's an MMT economy where AI is used to tell hedge funds how much money is available to give out, and with that as a starting point, they use political metrics to disburse funding for media projects.
It's called "stakeholder capitalism".
Entertainment media will be judged by engagement as a delivery vehicle for political indoctrination.
that online works for online slop
My problem with Phones/Tablets is the complete lack of accesories. Why make a game for mobile devices if they don't come with a charger, controllers or USB to HDMI output. See all the accesories in the box of a Nintendo Switch
Who are going the two other companies to step up to the plate after MS and Snoy kneel to Nintendo? Valve and ???
what games?
China? You mean lesser Taiwan?
did you forget? youtube.com
Retard Island* according to Taiwanese x.com
Microsoft never really cared about the console business. Xbox was only good from 2001-2008. Microsoft saw an opportunity with the Xbox Series S and the Nintendo Switch's success, they also saw the opportunity because of the Steam Deck's success and realized the potential with the ARM64 architecture thanks to Nintendo and Apple. The Xbox Series S's successor will be an Xbox Switch made by the Surface Team since they're known for making tablets that can work as multiple devices in one using a Qualcomm ARM chip with a new version of Windows that will use the Xbox UI instead of a desktop that will have BC to all Xbox through software emulation and will serve as a next generation entry point at an affordable price. Microsoft is playing it smart; they're telling graphicwhores to spend $700+ on a PlayStation whether it's a handheld or a console or a PC whether its a desktop, laptop, Xbox home console, or handheld if they want all that power and third party storefronts. This Xbox handheld will be able to play next gen games that can't be played on a Switch 2 natively. Sony's PlayStation, on the other hand, is doomed, they stuck with x86 and AMD and the consequences for that are coming in high pricing.
Might not be any, with the gaming space being reduced to Nintendo and PC.
No one, probably. Nintendo only continues in the hardware business because of their first party ecosystem. Without that, there's no reason to try and jump into the video game console market now that PC has become so popular and mainstream, it makes more sense to just maintain a storefront instead like Valve does with Steam for the most part.
Sony
no longer in Japan
led by a woman
The #1 thing they should focus on is brand loyalty and that means providing excellent customer service. There is a reason why I still have my PS1 and PS2 but never owned a PS3, PS4, or PS5.