CEO buys out his own studio and goes independent
Jokes on discord about the studio going under if the game does poorly
Gaming press picks up his discord message and runs it as a news story without asking him for comment
CEO shits on the whole journos industry on twitter talking about journos taking cheques from the Saudi government and running deliberate smear campaigns against people who don't fall in line
Everyone is suddenly deathly quiet and won't report on his spergout
Is this a successful way to market a videogame?