It was never "good PR", just the avoidance of bad PR.
Gamers always hated the DEI/woke bullshit, but their annoyance fell on deaf ears or got shouted down by the woke crowd
However, if a company didn't suck a tranny off then there would be articles about it and companies could be cancelled.
As soon as companies went balls deep and realised that it was costing them customers and money (see the numerous AAA games with double digit players) then they dropped the trend like a bad hooker
The sad thing about all this is the dangerous things that happened in the name of people being scared to speak up against all this
Literal drag queens sitting in kindergartens reading smut to kids? Then these sickos get outed as actual pedos?